A web redesign and keyword strategy for an audiovisual production company in Barcelona and Madrid. New visual coherence, sharper positioning, same brand that was worth keeping.
Web: rectimepro.com
Rectimepro is an audiovisual production company based in Barcelona and Madrid, working across Spain on photography, video and full production from concept to post. They had a brand they liked, a body of work that spoke for itself, and a website that was not doing either of them justice.
The brief was a redesign with two objectives: align the digital presence with the actual brand, and improve how the site positioned itself in search.
Starting from zero is straightforward. You make decisions and they stand. A redesign is the opposite. You inherit a logo, a colour world, a body of content, a tone the team already speaks in. You have to work out what is worth keeping and what is in the way.
For a production company the problem doubles. The website is judged twice: on its own design and on whether it does justice to the actual production work. A misaligned site makes great photography and video look worse than it is.
The rule was simple: the brand stays, the misalignments go.
Audit before redesign. I started by mapping what was already working. The logo, the type of work in the portfolio, the team’s natural way of describing what they do. That equity was kept and protected. Everything else was up for review.
The frame, not the picture. For a production company the website is a frame for the actual content. The design had to be confident enough to step back and let the photography and video do the talking. Restrained type, generous whitespace, dark surfaces where the imagery needed weight.
Coherence is not consistency. The same brand can speak in different registers across home, services, portfolio and about. The redesign gave each section the right pace instead of repeating the same template four times.
Geography upfront. Barcelona and Madrid are not footer information. They are the first thing the right client searches for and the first thing they should see.
The keyword study did double duty. SEO research on one side, brand positioning audit on the other.
What people were typing into Google (“productora audiovisual Barcelona”, “productora audiovisual Madrid”, “servicios audiovisuales España”) told us where the site needed to be louder about itself. The old site had buried the geography. The new architecture leads with it, in titles, in metadata, in the H1s, in the URLs. SEO without keyword stuffing, just by putting the right words in the right rooms.
Rectimepro’s website now matches the company that makes it. The brand is intact, the geography is visible from the first second, and the visual treatment lets the actual production work breathe. Same Rectimepro, in a site that no longer apologises for itself.